The relationship between external links and rankings
When we glance at just what the research discovered about links, we find a solid romantic relationship.
The correlation in between better rankings and the amount of linking Web-sites (root domains) sits at .30. This amount would seem small.
nonetheless it's basically certainly one of the very best correlations the review uncovered. (Smaller correlations may also be not shocking—with about two hundred rating indicators.
Google specially intended their algorithm to ensure that a single element isn't going to dominate the Other folks.)
Even more telling is the amount of websites we located in the highest effects that had exterior backlinks, or somewhat, The shortage thereof.
Out of the best benefits, a full 99.two% of all Sites had not less than one particular exterior backlink. (The remaining .eight% is perfectly inside the margin of mistake expected involving Mozscape and Google's personal backlinks index.)
The review identified almost no Web sites ranking for competitive search phrases that didn't have no less than a single exterior backlink pointing at them, and many had noticeably more backlinks.